Lens of LyonsBranding and Identity
What makes Matthew Lyons different and sets him apart from the rest of the over saturated field of photography, is his personality. It was extremely important that the brand and identity represented his exciting, energetic, fun, professional and out-going point-of-view. This is why it was important to create two marks for Lens of Lyons. One is used as the professional, while the sub-mark expresses his personality.